|The Cape Peninsula University of Technology (CPUT) Electronic Theses and Dissertations (ETD) repository holds full-text theses and dissertations submitted for higher degrees at the University (including submissions from former Cape Technikon and Peninsula Technikon).|
Browsing by Subject "Customer relations"
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(Cape Peninsula University of Technology, 2014)The different opinion about customer satisfaction amongst academics and practitioners is useful in gaining broader understanding of the term customer satisfaction. This study anchors its definition of customer satisfaction ...