|The Cape Peninsula University of Technology (CPUT) Electronic Theses and Dissertations (ETD) repository holds full-text theses and dissertations submitted for higher degrees at the University (including submissions from former Cape Technikon and Peninsula Technikon).|
Browsing by Subject "Customer relations -- Computer network resources"
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(Cape Peninsula University of Technology, 2006)This study investigates the impact that e-Ioyalty has on the business success of SMEs. E-Loyalty is defined as a customer's favourable attitude towards an on-line business which ultimately culminates in repeat purchasing ...