|The Cape Peninsula University of Technology (CPUT) Electronic Theses and Dissertations (ETD) repository holds full-text theses and dissertations submitted for higher degrees at the University (including submissions from former Cape Technikon and Peninsula Technikon).|
Browsing by Subject "Customer relations -- Management"
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The influence of customer relationship management on customer loyalty at a South African life insurance company (Cape Peninsula University of Technology, 2015)This thesis is prompted by the discussions around Customer Relationship Management (CRM) in the financial industry and life insurance companies in particular. The study seeks to gain better understanding of the influence ...
Mobile customer relationship marketing: a tool to create competitive advantage within the licensed liquor industry (Cape Peninsula University of Technology, 2013)The advent of IT technology in particular, mobile technology has forced most of the private sector to re-evaluate how they interact and communicate with their intermediaries. Since the early 1990s most businesses have put ...