|The Cape Peninsula University of Technology (CPUT) Electronic Theses and Dissertations (ETD) repository holds full-text theses and dissertations submitted for higher degrees at the University (including submissions from former Cape Technikon and Peninsula Technikon).|
Browsing by Subject "Journalism -- Technological innovations -- South Africa"
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Innovative networking : the synergy between the public relations industry and multimedia newspaper (Cape Peninsula University of Technology, 2011)The purpose of this mini thesis is to investigate the research question, "What is the importance and effectiveness of public relations practice in obtaining coverage in a multimedia newspaper?" It is obvious that the ...