|dc.description.abstract||Event Management is a new medium, which has generated much enthusiasm
from the events industry, as well as from the South African tourism industry,
and is globally accepted as a developmental and marketing strategy from
which destinations can benefit (Tassiopoulos, 2005: xiv).
Event tourism has demonstrated significant growth and continues to expand
as South Africa closes on hosting the 2010 Soccer World Cup. Events are
different from permanent tourism attractions as they attract people to a shortlived,
organised activity where visitors may participate, watch, view, learn and
enjoy (Tassiopoulos, 2005: xiv).
Event organisers have a number of goals and objectives that they need to
achieve within stressful environments. Events offer unique opportunities to
spread the tourism season for a particular destination and to promote
destinations or attractions. They can also be used to stimulate demand by
attracting extra, new or repeat visitors, while events can also be intended to
generate additional revenue for a destination (Light, 1996:183).
In order to ensure that events are successful, and to generate income for
destinations, event practitioners are constantly under extreme pressure to
perform. A combination of knowledge and skills is required to empower event
practitioners to contribute to the industry and the community, at large.
Therefore, tertiary institutions, such as the Cape Peninsula University of
Technology (CPUT), should encourage active learning, facilitation, research,
practical experience and engagement with its surrounding communities.
This thesis focuses on a theoretical analysis of the events environment, as
well as key factors that make this industry unique and justified as a separate
The industry is hugely diverse and there are challenges, but prospective and
current event practitioners who have established qualifications from registered
institutions, can contribute to sustainable development and employment
creation in South Africa.
Carlos (2005: xi) states that for those who seek an exciting career, where
their organisation skills and attention to detail along, with their creativity can
be fully utilised, this would be their kind of industry; this is an industry that
attracts several of the country's most vibrant students.
Events Management is an industry, which is justified as a separate industry in