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Adding Value: The relationship between Corporate Social Responsibility (CSR), brand value and consumer brand loyalty
(Cape Peninsula University of Technology, 2014)
This study examined KAPPAHL and IKEA’s Corporate Social Responsibility activities and the effect it has on building consumer brand loyalty. The conceptual framework of the study is built on two theories, stakeholder theory ...
The Contribution of Corporate Social Responsibility to Organisational Reputation: Case Study of Kgalagadi Breweries in Botswana
(Cape Peninsula University of Technology, 2013)
This study investigated how the KickStart project, a flagship project of Kgalagadi Breweries Limited (KBL), has contributed to KBL’s reputation. The research sought to understand the aims of the project and to examine ...
Public relations models and corporate social responsibility in the mining sector in Richards Bay, South Africa
(Cape Peninsula University of Technology, 2016)
The history of public relations include facets of “publicity” and “press agentry,” and has matured beyond these narrow, tactical functions, rising to accept positioning as strategic communications which can drive corporate ...