|The Cape Peninsula University of Technology (CPUT) Electronic Theses and Dissertations (ETD) repository holds full-text theses and dissertations submitted for higher degrees at the University (including submissions from former Cape Technikon and Peninsula Technikon).|
Now showing items 1-1 of 1
Corporate communication strategy : aligning theory and practice amongst selected public relations practitioners in South Africa
(Cape Peninsula University of Technology, 2016)
This research reports on the findings from a study that explores how the principles of corporate communication strategies outlined in public relations theory align to public relations practice. Using the theoretical framework ...