Now showing items 1-2 of 2
Corporate communication strategy : aligning theory and practice amongst selected public relations practitioners in South Africa
(Cape Peninsula University of Technology, 2016)
This research reports on the findings from a study that explores how the principles of corporate communication strategies outlined in public relations theory align to public relations practice. Using the theoretical framework ...
Communication strategies used by investor relations practitioners to build and maintain relationships with investor stakeholders
(Cape Peninsula University of Technology, 2017)
Investor Relations (IR) has become a key area of focus in academic and professional debates over the last few decades. Although the identity of the field is contested, with both finance and communication disciplines claiming ...