|The Cape Peninsula University of Technology (CPUT) Electronic Theses and Dissertations (ETD) repository holds full-text theses and dissertations submitted for higher degrees at the University (including submissions from former Cape Technikon and Peninsula Technikon).|
Browsing ETD - Faculty of Business and Management Sciences by Subject "Bank marketing"
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(Cape Peninsula University of Technology, 2016)By virtue of existence, a brand has a history, and probably an envisaged future. Collectively these variables are understood to be central to a brand’s identity formulation. However, there are various other elements that ...
The effectiveness of social media in the marketing of a selected commercial bank in the Western Cape, South Africa (Cape Peninsula University of Technology, 2018)The key objective of this study is to determine the effectiveness of social media as a banking communication tool for a selected commercial bank in the Western Cape, South Africa. A secondary objective is to measure bank ...