|The Cape Peninsula University of Technology (CPUT) Electronic Theses and Dissertations (ETD) repository holds full-text theses and dissertations submitted for higher degrees at the University (including submissions from former Cape Technikon and Peninsula Technikon).|
Browsing ETD - Faculty of Business and Management Sciences by Subject "Marketing -- South Africa"
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(Cape Peninsula University of Technology, 2008)Resident within the context of tourism marketing, this research, following a proposal that marketing the Western Cape Wine Routes, as a destination component, may enrich and strengthen the image and competition of South ...
(Cape Peninsula University of Technology, 2010)The concept of Small Medium and Micro Enterprises (SMMEs) was created and implemented by the South African Government in an attempt to improve the economy of South Africa, reducing the unemployment rate and eliminating ...