|The Cape Peninsula University of Technology (CPUT) Electronic Theses and Dissertations (ETD) repository holds full-text theses and dissertations submitted for higher degrees at the University (including submissions from former Cape Technikon and Peninsula Technikon).|
Browsing ETD - Faculty of Business and Management Sciences by Subject "Marketing channels -- South Africa"
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(Cape Peninsula University of Technology, 2007)As the retail industry remains persistently competitive, progressive retailers tend to adopt multi-channel retailing (MGR) to gain competitive advantage and to achieve other potential benefits. Many experts argue that ...