|The Cape Peninsula University of Technology (CPUT) Electronic Theses and Dissertations (ETD) repository holds full-text theses and dissertations submitted for higher degrees at the University (including submissions from former Cape Technikon and Peninsula Technikon).|
Browsing ETD - Faculty of Business and Management Sciences by Subject "Marketing research"
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Towards an integral marketing research practice in the ontological and epistemological dimensions through the non-dualistic paradigm of reality (Cape Peninsula University of Technology, 2012)Scientific social inquiry beholds four dimensions of research, namely the epistemological, the ontological, the sociological, and the methodological dimension. Regardless of the approach taken, the goal of any scientific ...