|The Cape Peninsula University of Technology (CPUT) Electronic Theses and Dissertations (ETD) repository holds full-text theses and dissertations submitted for higher degrees at the University (including submissions from former Cape Technikon and Peninsula Technikon).|
Browsing ETD - Faculty of Business and Management Sciences by Subject "Public relations -- South Africa"
Now showing items 1-1 of 1
Realignment of public relations in the value chain for improved organisational ethics in South Africa (Cape Peninsula University of Technology, 2008)There is little doubt that public relations faces an identity crisis threatening to relegate this troubled organisational function permanently to the sidelines, unless it succeeds in reinventing itself. Such reinvention ...