dspaceThe Cape Peninsula University of Technology (CPUT) Electronic Theses and Dissertations (ETD) repository holds full-text theses and dissertations submitted for higher degrees at the University (including submissions from former Cape Technikon and Peninsula Technikon).

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    • Brand image legacy of the 2010 FIFA World Cupтм : a long-term assessment 

      Moyo, Louis Grandgrind (Cape Peninsula University of Technology, 2018)
      Sport mega-events are a powerful tool for branding nations. There has been a significant shift in countries that bid for and win the rights to host sport mega-events. Historically, Western countries used to be leaders in ...