|The Cape Peninsula University of Technology (CPUT) Electronic Theses and Dissertations (ETD) repository holds full-text theses and dissertations submitted for higher degrees at the University (including submissions from former Cape Technikon and Peninsula Technikon).|
Browsing ETD - Faculty of Business and Management Sciences by Subject "World Cup Soccer (2014 : Brazil)"
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(Cape Peninsula University of Technology, 2017)The hosting of 2014 FIFA World CupTM was an ideal opportunity for Brazil to enhance its international image. The aim of this study is to investigate the impact on Brazil and on Rio de Janeiro (as a host city and major ...