|The Cape Peninsula University of Technology (CPUT) Electronic Theses and Dissertations (ETD) repository holds full-text theses and dissertations submitted for higher degrees at the University (including submissions from former Cape Technikon and Peninsula Technikon).|
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Social media as a marketing communication channel amongst Generation Y : a new paradigm for hierarchy response models
(Cape Peninsula University of Technology, 2015)
The rapid growth of social media has resulted in digital information and communications technology (ICT) channels for individuals to connect with each other and the rest of their world. Consequently, social network sites ...
Black Economic Empowerment in the Cape Peninsula advertising industry: a multiple case study approach
(Cape Peninsula University of Technology, 2009)
Black Economic Empowerment (BEE) aims to enable Black people in South Africa (SA), as legislatively classified, to make a noteworthy contribution to the local economy by irreversibly altering the racial profile of ownership, ...