Now showing items 1-2 of 2
Black Economic Empowerment in the Cape Peninsula advertising industry: a multiple case study approach
(Cape Peninsula University of Technology, 2009)
Black Economic Empowerment (BEE) aims to enable Black people in South Africa (SA), as legislatively classified, to make a noteworthy contribution to the local economy by irreversibly altering the racial profile of ownership, ...
Social media as a marketing communication channel amongst Generation Y : a new paradigm for hierarchy response models
(Cape Peninsula University of Technology, 2015)
The rapid growth of social media has resulted in digital information and communications technology (ICT) channels for individuals to connect with each other and the rest of their world. Consequently, social network sites ...