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Die Ontwikkeling van 'n Bemarkingsbeleid en -Strategie vir 'n Versekeringsonderneming vir die Kleurlingmark
(University of South Africa, 1984)
Thi s study has been undertaken to try to determi ne why the former Homes Trust, currently known as Metropolitan, has lost its position as leader in the Coloured market. This study is an attempt to develop the most suitable ...