|The Cape Peninsula University of Technology (CPUT) Electronic Theses and Dissertations (ETD) repository holds full-text theses and dissertations submitted for higher degrees at the University (including submissions from former Cape Technikon and Peninsula Technikon).|
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Business use of branding strategies for e-commerce benefits
(Cape Peninsula University of Technology, 2008)
This thesis identifies and examines evidence of e-commerce in three large businesses (Woolworths, Momentum and Santam) focusing on their Internet branding strategies, the impact of management actions and how those actions ...
Mobile customer relationship marketing: a tool to create competitive advantage within the licensed liquor industry
(Cape Peninsula University of Technology, 2013)
The advent of IT technology in particular, mobile technology has forced most of the private sector to re-evaluate how they interact and communicate with their intermediaries. Since the early 1990s most businesses have put ...