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dc.contributor.advisorPike, Marian
dc.contributor.authorMerle Carol, Van Diemel
dc.contributor.otherCape Peninsula University of Technology. Faculty of Informatics and Design. Dept. of Public Relations Management.
dc.date.accessioned2016-08-15T12:42:12Z
dc.date.accessioned2016-09-16T07:22:24Z
dc.date.available2016-08-15T12:42:12Z
dc.date.available2016-09-16T07:22:24Z
dc.date.issued2011
dc.identifier.urihttp://hdl.handle.net/20.500.11838/2307
dc.descriptionThesis (MTech (Public Relations Management))--Cape Peninsula University of Technology, 2011.
dc.description.abstractThe purpose of this mini thesis is to investigate the research question, "What is the importance and effectiveness of public relations practice in obtaining coverage in a multimedia newspaper?" It is obvious that the introduction of the multimedia newspaper has affected the role of the public relations practitioner and the role of the journalists. But has it changed the manner in which public relations practitioners practice public relations (that is the influence of the multimedia newspaper on the public relations industry) and its value in the eyes of the multimedia journalist. The study will measure the multimedia editorial staff's opinion and perceptions of the multimedia newspapers content and public relations practice's impact on that content. The research is interested in whether the introduction of the multimedia newspaper has affected the role of the public relations practitioner and the journalists and whether it has changed the manner in which public relations practitioners practice public relations (that is the influence of the multimedia newspaper on the public relations industry). The research reviews the perceived value of public relations to journalists operating within the multimedia newspaper context.
dc.language.isoen_ZAen_ZA
dc.publisherCape Peninsula University of Technology
dc.rights.urihttp://creativecommons.org/licenses/by-nc-sa/3.0/za/en
dc.subjectPublic relations -- South Africa
dc.subjectJournalism -- Technological innovations -- South Africa
dc.subjectReporters and reporting
dc.subjectMedia consultants
dc.subjectOnline social networks
dc.titleInnovative networking : the synergy between the public relations industry and multimedia newspaper
dc.typeThesis


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