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dc.contributor.advisorPike, Marian EEN
dc.contributor.authorAbrahams, Rifqah
dc.date.accessioned2016-08-24T07:02:10Z
dc.date.accessioned2016-09-16T07:24:17Z
dc.date.available2016-08-24T07:02:10Z
dc.date.available2016-09-16T07:24:17Z
dc.date.issued2011
dc.identifier.urihttp://hdl.handle.net/20.500.11838/2314
dc.descriptionThesis (MTech (Public Relations Management))--Cape Peninsula University of Technology, 2011.en_US
dc.description.abstractThis research focuses on whether social media is an effective means of communication to external stakeholders and investigates communication between Cape Peninsula University of Technology (CPUT) to its student-stakeholder group on four levels of interaction; namely institution, faculty, department and subjects. It provides answers to the questions, "How does CPUT communicate to students?" "What is the CPUT student-stakeholder's preferred method of communication?" and "What content does the CPUT student-stakeholder want to hear about?" to answer the bigger question, "Is social media an effective means of communication to CPUT students?" Using a conceptual framework based on Edward Freeman's work on stakeholder communication and Grunig's communication theory, the research considers the role that social media could play in the communication mix; whether CPUT should communicate to students using a medium on which they are already active; as well as what is/are an appropriate method/s of communication to reach student-stakeholders. Findings include the students' perception of social media as well as the state of communication from CPUT to the students and the platform/s the student-stakeholder would prefer. Further research is recommended to consider the use of a mobile platform for communication to students.en_US
dc.language.isoenen_US
dc.publisherCape Peninsula University of Technologyen_US
dc.rights.urihttp://creativecommons.org/licenses/by-nc-sa/3.0/za/en
dc.subjectSocial mediaen_US
dc.subjectOnline social networksen_US
dc.subjectBusiness communicationen_US
dc.subjectCommunication -- Technological innovationsen_US
dc.titleSocial media as a means of communication with external stakeholdersen_US
dc.typeThesisen_US


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