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Search engine optimisation elements' effect on website visibility: the Western Cape real estate SMME sector
(Cape Peninsula University of Technology, 2006)
The primary objective of this research project was to determine whether search engine optimisation elements as specified in the Chambers model, affect real estate website visibility. In South Africa, real estate companies ...
Fusing website usability variables and on-page search engine optimisation elements
(Cape Peninsula University of Technology, 2011)
It was concluded in the literature review that small- to medium-sized enterprises (SMME) should prioritise utilising the websites on the Internet, as it provides a low cost infrastructure, unlocking opportunities and ...