|The Cape Peninsula University of Technology (CPUT) Electronic Theses and Dissertations (ETD) repository holds full-text theses and dissertations submitted for higher degrees at the University (including submissions from former Cape Technikon and Peninsula Technikon).|
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Search engine optimisation elements' effect on website visibility: the Western Cape real estate SMME sector
(Cape Peninsula University of Technology, 2006)
The primary objective of this research project was to determine whether search engine optimisation elements as specified in the Chambers model, affect real estate website visibility. In South Africa, real estate companies ...