Browsing by Author Duffett, Rodney Graeme
Showing results 3 to 8 of 8
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Issue Date | Title | Author(s) |
---|---|---|
2023 | Influence of emojis in digital marketing communications on customer engagement and intention to purchase among Generation Z in Cape Town | Maraule, Mihlali |
2023 | Influence of google shopping ads on intention to purchase among generation y in Cape Town | Charles, Jaydi Rejuan |
2022 | Relationship buying: a new paradigm in business-to-business marketing | Wakeham, Myles Edward |
2015 | Social media as a marketing communication channel amongst Generation Y : a new paradigm for hierarchy response models | Duffett, Rodney Graeme |
2023 | Social media as a marketing communication strategy among health-related non-profit organisations in the Western Cape, South Africa | Thomas, Shaun Cedric |
2023 | Social media as a marketing communication tool for Western Province super league rugby clubs | Marthinus, Justin |