- Electronic Theses and Dissertations
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Duffett, Rodney Graeme
Showing results 1 to 11 of 11
| Issue Date | Title | Author(s) |
| 2009 | Black Economic Empowerment in the Cape Peninsula advertising industry: a multiple case study approach | Duffett, Rodney Graeme |
| 2024 | The effect of Instagram influencers on intention to purchase among generation Z in Cape Town | Mxunyelwa, Ayabonga Siyamthanda |
| 2022 | A framework for a generic retail charter in South Africa | Venter, Petrus |
| 2024 | The influence of advertising on Instagram on purchase intention among Millennials in South Africa | Sephaka, Boitumelo |
| 2023 | Influence of emojis in digital marketing communications on customer engagement and intention to purchase among Generation Z in Cape Town | Maraule, Mihlali |
| 2023 | Influence of google shopping ads on intention to purchase among generation y in Cape Town | Charles, Jaydi Rejuan |
| 2022 | Relationship buying: a new paradigm in business-to-business marketing | Wakeham, Myles Edward |
| 2015 | Social media as a marketing communication channel amongst Generation Y : a new paradigm for hierarchy response models | Duffett, Rodney Graeme |
| 2023 | Social media as a marketing communication strategy among health-related non-profit organisations in the Western Cape, South Africa | Thomas, Shaun Cedric |
| 2023 | Social media as a marketing communication tool for Western Province super league rugby clubs | Marthinus, Justin |
| 2013 | Use of food-buying practices within different socio-economic classes in the city of Cape Town | Harper, Crystal |