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Electronic Theses and Dissertations
Browsing by Subject
Brand loyalty
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Showing results 1 to 2 of 2
Issue Date
Title
Author(s)
2014
Adding value: the relationship between Corporate Social Responsibility (CSR), brand value and consumer brand loyalty
Behrad, Babak
2021
Psychographic consumer behaviour and its impact on promotional strategies : a study of the rooibos tea market
Van Zyl, Liezel Carmen