- Electronic Theses and Dissertations
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Branding (Marketing)
Showing results 1 to 9 of 9
| Issue Date | Title | Author(s) |
| 2014 | Adding value: the relationship between Corporate Social Responsibility (CSR), brand value and consumer brand loyalty | Behrad, Babak |
| 2016 | Brand identity of a selected South African bank | Zwakala, Kuhle Mkanyiseli |
| 2022 | The current nature of public relations practitioner roles in brand activism in organisations in South Africa | Shew, Vicky-Lee Vasanti Theresa Lee |
| 2023 | Influence of google shopping ads on intention to purchase among generation y in Cape Town | Charles, Jaydi Rejuan |
| 2023 | An investigation of South African professional cricketers and the development of their personal brands | Dreyer, Emile Grant |
| 2022 | Re-branding and consumer confidence : a case study of corporate re-branding in the car rental industry | Burch, Ricardo Ashley |
| 2022 | A strategic communication framework to manage the effect of user-generated content on consumer-based brand equity of major retailers in the Cape Metropole | Hermanus, Terence William |
| 2015 | The strategic value of sport to the Cape Town city brand | Hemmonsbey, Janice Dorothy |
| 2010 | A study of the effectiveness of marathon sponsorship as an enabler of brand extension | Zhou, Yuan |