Browsing by Subject Consumers' preferences
Showing results 1 to 4 of 4
| Issue Date | Title | Author(s) |
|---|---|---|
| 2022 | Hotel choice attribute of business and leisure travellers in Cape Town | Matondolo, Mmanare Pholosho Mildred |
| 2021 | Psychographic consumer behaviour and its impact on promotional strategies : a study of the rooibos tea market | Van Zyl, Liezel Carmen |
| 2022 | South African millennials' expectations of accommodation establishments in South Africa | Koeberg, Lucinda Hayley |
| 2022 | A strategic communication framework to manage the effect of user-generated content on consumer-based brand equity of major retailers in the Cape Metropole | Hermanus, Terence William |