Browsing by Subject Generation Y
Showing results 1 to 5 of 5
| Issue Date | Title | Author(s) |
|---|---|---|
| 2019 | The effectiveness of social media marketing communication for institutions of higher education | Bentley-Steyn, Lesmarie |
| 2020 | An examination of online advertising strategies targeting millennials in an age of online advertising avoidance | Miller, Natassha Vera |
| 2023 | Influence of google shopping ads on intention to purchase among generation y in Cape Town | Charles, Jaydi Rejuan |
| 2015 | Social media as a marketing communication channel amongst Generation Y : a new paradigm for hierarchy response models | Duffett, Rodney Graeme |
| 2022 | A strategic communication framework to manage the effect of user-generated content on consumer-based brand equity of major retailers in the Cape Metropole | Hermanus, Terence William |