Browsing by Subject Generation Z
Showing results 1 to 2 of 2
| Issue Date | Title | Author(s) |
|---|---|---|
| 2019 | The effectiveness of social media marketing communication for institutions of higher education | Bentley-Steyn, Lesmarie |
| 2023 | Influence of emojis in digital marketing communications on customer engagement and intention to purchase among Generation Z in Cape Town | Maraule, Mihlali |