Browsing by Subject Online social networks


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Issue DateTitleAuthor(s)
2012Acceptance and impact of social networks marketing using extended technology acceptance modelMulero, Senikat Olumayowa 
2021Assessing the use of social media for stakeholder communication in the environmental and faith-based NGO sectorMagadla, Ncumisa 
2021A critical realist analysis of social media marketing on Facebook : a case of BrownsenseMatsikidze, Edson 
2018The effectiveness of social media in the marketing of a selected commercial bank in the Western Cape, South AfricaShumba, Richard Christopher 
2022An evaluation of the use of social media by financial services institutions for stakeholder engagementNtlola, Lelethu 
2020An evaluation of the use of social media in the enhancement of stakeholder engagement in a public institutionGovender, Sureshinee 
2021Examining the impact of digital media on PR practitioners’ capacity to network and build stakeholder relationships during the COVID-19 pandemicOtto, Jade 
2022An exploration of how public relations practitioners used social media to engage with consumers during the COVID-19 pandemic: a case of a fast-food company in South AfricaGool, Kauthar 
2016An exploratory study on the impact of social media of selected commercial banks in the Eastern Cape Province, South AfricaYakobi, Khulekani 
2020Exploring the use of social media to enhance public engagement during times of crisis in the city of Cape TownWaxa, Chumani 
2020The impact of social media technologies on youth in Cape TownDe Doncker, Kirk 
2017Information & knowledge sharing within virtual communities of practice (VCoPs)Ogbamichael, Hermon Berhane 
2011Innovative networking : the synergy between the public relations industry and multimedia newspaperMerle Carol, Van Diemel 
2014Perceived benefits and barriers to the use of world wide web marketing among Rwandan hotelsKanyabikali, Olivier 
2020The power of Twitter : a content analysis study of public pressure on corporate communication and crisis managementAlkana-Wakefield, Myliesha 
2022Preservation of indigenous knowledge amongst the Hlubi nation through social media technologiesNdlela, Akhona 
2023Prospects and challenges of community communication in the digital age, a case study of O.R. Tambo District Municipality, Eastern Cape, South AfricaNciweni, Nelson 
2023Social media as a marketing communication strategy among health-related non-profit organisations in the Western Cape, South AfricaThomas, Shaun Cedric 
2020Social media as a marketing communication strategy among independent food retailers in the City of Cape TownDos Santos, José Antonio 
2023Social media as a marketing communication tool for Western Province super league rugby clubsMarthinus, Justin 
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