Browsing by Subject Perceived ease of use
Showing results 1 to 3 of 3
| Issue Date | Title | Author(s) |
|---|---|---|
| 2024 | The effect of Instagram influencers on intention to purchase among generation Z in Cape Town | Mxunyelwa, Ayabonga Siyamthanda |
| 2024 | The influence of advertising on Instagram on purchase intention among Millennials in South Africa | Sephaka, Boitumelo |
| 2023 | Influence of emojis in digital marketing communications on customer engagement and intention to purchase among Generation Z in Cape Town | Maraule, Mihlali |