Browsing by Subject Perceived usefulness
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	| Issue Date | Title | Author(s) | 
|---|---|---|
| 2024 | The effect of Instagram influencers on intention to purchase among generation Z in Cape Town | Mxunyelwa, Ayabonga Siyamthanda | 
| 2024 | The influence of advertising on Instagram on purchase intention among Millennials in South Africa | Sephaka, Boitumelo |