Browsing by Subject Technology Acceptance Model (TAM)
Showing results 1 to 2 of 2
| Issue Date | Title | Author(s) |
|---|---|---|
| 2024 | The effect of Instagram influencers on intention to purchase among generation Z in Cape Town | Mxunyelwa, Ayabonga Siyamthanda |
| 2023 | Influence of emojis in digital marketing communications on customer engagement and intention to purchase among Generation Z in Cape Town | Maraule, Mihlali |