Browsing by Subject Young adult consumers
Showing results 1 to 2 of 2
| Issue Date | Title | Author(s) |
|---|---|---|
| 2023 | Influence of emojis in digital marketing communications on customer engagement and intention to purchase among Generation Z in Cape Town | Maraule, Mihlali |
| 2023 | Influence of google shopping ads on intention to purchase among generation y in Cape Town | Charles, Jaydi Rejuan |