Maraule, Mihlali

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Subject:  Emojis
Subject:  Internet marketing
Subject:  Technology Acceptance Model (TAM)
Subject:  Generation Z
Author:  Maraule, Mihlali
Subject:  Emoticons
Subject:  Intention to purchase
Subject:  Communication in marketing

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12023Influence of emojis in digital marketing communications on customer engagement and intention to purchase among Generation Z in Cape TownMaraule, Mihlali 

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Maraule, Mihlali
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