Maraule, Mihlali

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Subject:  Perceived ease of use
Subject:  Digital communications
Subject:  Emoticons
Subject:  Intention to purchase
Date Issued:  2023

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Issue DateTitleAuthor(s)
12023Influence of emojis in digital marketing communications on customer engagement and intention to purchase among Generation Z in Cape TownMaraule, Mihlali 

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Maraule, Mihlali
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