Versatile bridal wear

Abstract

In the 19th and 20th Century, products were manufactured with little concerns for the environment. The result of this was an over flowing of low quality products and a high elimination rate, especially in the fashion industry where constant change is the nature of the business. Particularly in bridal wears, the sustainability is deficient and practicality is limited. bridal garments would only be worn once and are usually highly priced. The purpose of this research is to explore whether consumers are willing to contribute and make a difference to our environment by opting for versatile bridal wear. In order to obtain information regarding the bridal industry of Cape Town. a qualitative approach was applied to ensure that the end products will meet customer needs. Store visits and informal interviews were used as the primary methods. and Internet and magazines were used as secondary methods to gain relative information about the market. The information collected. regarding modem women's opinions on the concept of an interchangeable bridal range, current fashion trends and the concept of Slow Design, forms the foundation to the development of my range - versatile bridal wear. The entire range consists of 14 garment pieces that are interchangeable to form 6 or more looks. This allows the wearer to dress up according to their desires. As a result, these dresses are reusable and thus overcoming the problem of costly garments. which are only worn once.