Collection's Items (Sorted by Submit Date in Descending order): 21 to 35 of 35
Issue Date | Title | Author(s) |
2010 | Mystery visitors as a vehicle to explore service quality at cellar doors of the Stellenbosch Wine Route | Chen, Wei-Ying Kathleen |
2013 | Mobile customer relationship marketing: a tool to create competitive advantage within the licensed liquor industry | Grahn, Graeme Aubrey |
2008 | Marketing architectural services : the role of the internet in marketing architectural services in the Western Cape | Grosskurth, Lisa Kathrin |
2009 | Black Economic Empowerment in the Cape Peninsula advertising industry: a multiple case study approach | Duffett, Rodney Graeme |
2008 | A conceptual framework of marketing Chinese tourist to the Western Cape wine routes | Jiang, Peng |
2008 | Guidelines for South African boatbuilding companies to market boats in China | Ding, Yi |
2005 | Branding of professional women in corporate South Africa | De Wet, Marion S |
1997 | Service quality in sit-down restaurants in the Southern suburbs of Cape Town | Hermanus, Terence |
2006 | Perspectives of travel agencies in China with regards to promoting South Africa as a leisure tourist destination : an explanatory study | Pei, Lei |
2011 | Satisfying the indigenous food needs of Sub-saharan African immigrants in South Africa: A food consumption behaviour model for South Africa's leading supermarket chains | Njomo, Louis Mosake |
2001 | The influence of the marketing concept on company performance with specific reference to customer services within the travel agency industry in the Western Cape | Roberts-Lombard, Mornay |
2002 | The effectiveness of marketing communication strategies employed by universities and technikons in the Cape Peninsula with specific reference to career exhibitions and open days in attracting first-year students | Jones, Mandy |
2011 | Consumer perceptions of service quality of large clothing retailers in the Cape Metropolitan Area | Keevy, Marelize |
2010 | A study of the effectiveness of marathon sponsorship as an enabler of brand extension | Zhou, Yuan |
2007 | An accounting syllabus for marketing students as determined by SME needs and specifications | Bray, Nayeema |
Collection's Items (Sorted by Submit Date in Descending order): 21 to 35 of 35