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Collection's Items (Sorted by Submit Date in Descending order): 21 to 35 of 35
Issue DateTitleAuthor(s)
2010Mystery visitors as a vehicle to explore service quality at cellar doors of the Stellenbosch Wine RouteChen, Wei-Ying Kathleen 
2013Mobile customer relationship marketing: a tool to create competitive advantage within the licensed liquor industryGrahn, Graeme Aubrey 
2008Marketing architectural services : the role of the internet in marketing architectural services in the Western CapeGrosskurth, Lisa Kathrin 
2009Black Economic Empowerment in the Cape Peninsula advertising industry: a multiple case study approachDuffett, Rodney Graeme 
2008A conceptual framework of marketing Chinese tourist to the Western Cape wine routesJiang, Peng 
2008Guidelines for South African boatbuilding companies to market boats in ChinaDing, Yi 
2005Branding of professional women in corporate South AfricaDe Wet, Marion S 
1997Service quality in sit-down restaurants in the Southern suburbs of Cape TownHermanus, Terence 
2006Perspectives of travel agencies in China with regards to promoting South Africa as a leisure tourist destination : an explanatory studyPei, Lei 
2011Satisfying the indigenous food needs of Sub-saharan African immigrants in South Africa: A food consumption behaviour model for South Africa's leading supermarket chainsNjomo, Louis Mosake 
2001The influence of the marketing concept on company performance with specific reference to customer services within the travel agency industry in the Western CapeRoberts-Lombard, Mornay 
2002The effectiveness of marketing communication strategies employed by universities and technikons in the Cape Peninsula with specific reference to career exhibitions and open days in attracting first-year studentsJones, Mandy 
2011Consumer perceptions of service quality of large clothing retailers in the Cape Metropolitan AreaKeevy, Marelize 
2010A study of the effectiveness of marathon sponsorship as an enabler of brand extensionZhou, Yuan 
2007An accounting syllabus for marketing students as determined by SME needs and specificationsBray, Nayeema 
Collection's Items (Sorted by Submit Date in Descending order): 21 to 35 of 35