Communication methods and internal systems for the transfer of knowledge in a financial service provider in the Western Cape, South Africa

Abstract

Knowledge Management (KM) is a role player in assisting organisations to accomplish their desired goals and objectives by managing the knowledge embedded within individuals and available in systems. Furthermore, knowledge management considers the use of advanced technology to enhance existing knowledge, create new knowledge, and transfer knowledge. However, the process of managing knowledge cannot be successful without proper communication. When this knowledge and the associated expertise are not transferred, organisations are faced with a loss of intellectual capital as employees enter and leave with knowledge and expertise. It is therefore critical to understand who knows what, who needs to know what, and how to transfer the knowledge throughout the organisations. Hence, this research explores the dynamics of knowledge transfer in relation to communication strategies, tools, methods or systems that the selected company can implement in order to transfer knowledge between interest groups and throughout the organisation. The research philosophy adopted is subjectivism with an interpretivist stance. A qualitative research approach was applied. The data were collected using semi-structured questionnaires and analysed using descriptive data analysis techniques. The results point to poor levels of understanding the concept of knowledge management and knowledge transfer in the organisation, resulting in departments following silo processes in an effort to transfer knowledge within their specific areas. However, these processes are not sufficiently effective and cause crucial man risk within departments. The results of this study should help the organisation improve its knowledge management processes and organise internal communication in a way that will improve knowledge transfer.