Please use this identifier to cite or link to this item: https://etd.cput.ac.za/handle/20.500.11838/2957
Title: The influence of globalisation on store image in South African apparel retail design
Authors: Jansen, Kelly-Ann 
Keywords: Stores, Retail -- Design and construction;Store decoration;Globalisation;Corporate image
Issue Date: 2019
Publisher: Cape Peninsula University of Technology
Abstract: Globalisation and rapid responses to competition and technology have reshaped the retail industry and consumer's expectations toward store design. In the constantly changing globalised world, retail design is so inextricably connected to economic markets and trends as drivers for consumption that we ask whether there is still a place for local design? This study is aimed at understanding how globalisation has influenced store image in South African apparel retail design and to identify to what extent global and local brand stores speak a common design language. A comparative study was done of two local and two global brand stores, all of which are represented locally within retail malls in South Africa. Data gathered through observations and a focus group was analysed using a store image model developed by Janse van Noordwyk (2008) and used as a conceptual framework to gain insights. The South African apparel retail sector is constantly confronted with a fundamental challenge whether to take part in global processes or to do so in ways that promote and provide sustainable growth locally. The findings indicate that the design of global branded stores is absorbed into the design of local branded stores thus acculturating to the language of the global market. The language of retail design has become universal at the cost of local identity and situated relevance driven by advanced capitalism; the author argues that these need not be mutually exclusive.
Description: Thesis (MTech (Interior Design))--Cape Peninsula University of Technology, 2019
URI: http://hdl.handle.net/20.500.11838/2957
Appears in Collections:Interior Design - Master's Degree

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