Business strategy and organizational sustainability of selected enterprises in Libreville, Gabon

Abstract

The aim of this study is to investigate the impact of insufficient business planning and good management of SMEs in Gabon have on SMEs’ to survive and grow. Thus, the study examined the relationship between business strategies and SMEs’ organisational sustainability in Libreville (Gabon).The study was a descriptive one which made use of positivist philosophy and adopted quantitative approach. As such a questionnaire which was designed from themes extracted from literature survey was used to gather data from a sample of 30 SMEs. The findings indicated that the lack of business strategy encountered in SMEs in Libreville lead partly to the failure or setbacks of the operation of the organisations. Most common reasons of the failure of SMEs were related to the absence of business plan, the lack of leadership, and lack of appropriate management system. The recommendations are to improve the SMEs in terms of good leadership, importance of business plan, management control system; strategic business management, organisation and employees performance. It further revealed that for the purpose of organisational sustainability, business strategies are regarded as critical aspects to consider for avoiding non-conformances while running businesses. The significance of the study is the framework to identify and optimise business strategies in order to promote successfully SMEs. The study shows the interest of owners of SMEs to set up appropriate business strategies.