The role of information, communication and technology in promoting gender equality in the workplace: a study of a University in the Western Cape

Abstract

Various efforts have been made to address the issue of gender equality at the workplace. It can be noted that even though equal opportunities between men and women may exist, the discrimination of women is still immanent in the workplace for example gender bias, unequal opportunities and underrepresentation. Previous research has failed to give a clear picture on the impact of information, communication, and technologies on gender gaps. It is mostly generalised. This study evaluates the role of Information Communication Technologies (ICTs) in promoting gender equality in the workplace. The research explores different theoretical perspectives namely Gender Glass Ceiling, Equity Theory, Technology Acceptance Model, Gender Inequality and Discrimination, Critical Information Systems Theory and the Feminist Theory. The study used a qualitative research method and a case study design in order to fulfil the study’s objectives and aim. It was carried out at a selected higher education institution in South Africa. Purposive sampling was used and 19 research participants were interviewed both men and women. The data that was collected was transcribed, coded using open coding, analysed and interpreted using thematic analysis to make sense of the findings. Ethical codes of conduct such as truthfulness, confidentiality, anonymity, beneficence and data protection were employed due to the sensitive nature of the study. Results show that ICTs play a vital role in promoting gender equality. ICTs enable employees to become educated, skilled and knowledgeable becoming aware of their rights and fair practices in the workplace. ICTs also enhance both men and women empowerment in independency, decision making and self-actualisation. Fundamental recommendations are given by the researcher regarding ICTs and the promotion of gender equality in the workplace to enhance organisational performance. Organisations need to view ICTs as an integral part of business and enhance its use to promote gender equality.