Influence of organisational culture on optimisation of corporate performance in a mobile technology company in the Western Cape

Abstract

Cultural influence is an essential aspect of any company. It substantially impacts employee and organisational performance, which is critical in a global trade facilitation. A company can quickly meet client demand with a strong cultural basis. It also ensures that employees quickly and readily absorb the firm's principles, achieving the company's objectives. However, when poorly implemented and managed, it becomes impossible for a corporation to compete effectively globally. According to studies, an organisations values and norms must align not only with its goals but also with the views, perceptions, and expectations of its employees in order to be successful. On the one hand, studies in this area show that many organisations have focused on factors other than this for competitiveness. On the other hand, assessments of organisational culture have revealed the existence of variation in perceptions of organisational culture, which is partly due to employee diversity, and the extent to which this can affect the organisations performance. It is thus worthwhile to assess the variation in cultural perspectives within an organisation in order to effectively manage the culture for possible performance optimisation. That is how this study aimed to investigate the organisational at a selected mobile technology company in Cape Town. The purpose of this study was to conduct an empirical investigation into the organisational culture of a mobile technology company in the Western Cape, as well as its impact on employee motivation and productivity. The objectives of this study were addressed using a two-pronged approach. To fill in any gaps in the body of knowledge, it began by critically evaluating a number of earlier research papers on the application of cultural impact in heterogeneous technological organisations. Second, the research used a quantitative approach to solve the difficulties brought up and disseminated questionnaires to various industry professionals in mobile technology. The information gathered using questionnaires handed to industrial specialists in the technology industry was analysed using deductive reasoning approaches, with a case study focused on a company in the Western Cape, South Africa. The participants in this study were identified through the convenience sample technique, as it allowed the researcher to choose volunteers who were easily accessible. The data found that the values and norms at the mobile technology enterprise were in line with the employees’ expectations, thus giving the company a competitive advantage in the global market. Furthermore, the data demonstrated that while firms' performances improve as employees feel more valued, there are still challenges, such as communication, that can lead to regression if not appropriately addressed.