The position of human-centred graphic design in a Posthumanist context

Abstract

This study considers the transformative potential of posthumanism and Ubuntu philosophies for graphic design practice in South Africa. Through in-depth conversations with fourteen designers, six key Dimensions emerge as vital catalysts for change: Relationality, Visceral engagement, More-than-human agency, Hybrid identities, Ubuntu-informed ethics, and Beyond anthropocentrism. These Dimensions, woven from themes like human interconnectedness, embodiment, and social justice, call for a considered, inclusive, and sustainable approach to graphic design. However, the industry faces hurdles. Designers may grapple with adapting to evolving landscapes, clinging to traditional methods. The study suggests potential solutions, including interdisciplinary collaboration, embracing new technologies, and fostering a culture of continuous learning and reflection. Here, Ubuntu's emphasis on interconnectedness, empathy, and social justice serves as a powerful companion to posthumanist principles, guiding designers towards inclusive and socially responsible design. Employing a qualitative, phenomenological approach, the study allows for a nuanced exploration of designers' experiences. Rigorous thematic analysis using ATLAS.ti 23™ ensures accuracy and depth in this study and ethical considerations were paramount throughout. This study's significance lies in its exploration of posthumanism and Ubuntu's impact, offering valuable insights for both practitioners and researchers. Notably, it introduces the six Dimensions as actionable frameworks for reimagining design practice. Recognising its limitations in sample size and scope, the study paves the way for further research, inviting exploration of these methodologies in diverse contexts.