Entrepreneurial tendencies amongst students at a university in the Cape Metropolis, South Africa

Abstract

It is imperative for policymakers, educators, and entrepreneurs to comprehend the factors influencing individuals' decisions regarding the initiation of their own businesses. Understanding these determinants is crucial due to the significant role entrepreneurship plays in driving economic growth. The aim of this study was to investigate the factors influencing the entrepreneurial aspirations of university students in the Cape Metropolitan Area and explore how the decision to start a business within a specific cultural context impacts one's social norms and personal values. To gather data for this research, a questionnaire survey will be distributed to a selected group of participants. The data collection process will involve the completion of this questionnaire, with a sample size of one hundred respondents deemed optimal. Ideally, respondents will be individuals currently enrolled in a higher education program with a basic understanding of entrepreneurship concepts. A key finding of this study was the widespread interest among individuals in starting a business, despite many lacking the knowledge or resources to do so. Some individuals attribute their inability to launch a business to a lack of capital, while others lack the motivation or confidence to pursue potentially lucrative projects. Consequently, they choose employment over entrepreneurial endeavors. Based on the research findings, there is a compelling argument for the implementation of entrepreneurial education programs aimed at fostering qualities such as risk-taking, innovation, and resourcefulness among students. These programs would serve to underscore the importance of providing students with the necessary skills and knowledge to succeed in entrepreneurship.