Exploring the impact of visual literacy and user experience on the usage and adoption rate of a Learning Management System in Higher Learning Institutions

Abstract

Learner Management Systems exist to make a significant contribution to the housing and distribution of digital data. Whether it acts as a content creation tool or a repository, it is useful in helping users navigate a notable amount of content. A user's perception of the digital environment is subjective and perception can dictate reality, especially when the environment is comprised of both text and visual cues. Visual literacy is a skill that can be used to help a user navigate the vast dimensionality of a Learning Management system. Using qualitative research methodology methods, the study proposes that if the user possess the necessary interpretive visual literacy skill, it can translate to an enjoyable and positive user experience that will influence the usage and adoption rate of a Learning Management system. The study examines the interconnected relationship between the user and the Learning Management system in the context of visual literacy and user experience. To explore the interpretive nature of visual literacy usage in a Learning Management system environment, I present insights into the interaction, functionality and aesthetic value of elements and affordances contained in a Learning Management system and how visual literacy and user experience can influence the usage and adoption of the Learning Management system