An entrepreneurial framework for starting a small tourism business in Cape Town

Abstract

The 2010 FIFA World Cup toumament could provide valuable opportunities for the tourism entrepreneur in Cape Town. This study focuses on the factors that affect the entrepreneur who chooses to make tourism a career in Cape Town. The aim of the study is to examine the tourism entrepreneurs' ability to be sustainable and is focused on the single tourism owner operating a service business in the Cape Town CBO such as small tour operators, tour guides and accommodation agents. Using the quantitative research method, a questionnaire as well as individual interviews, the data collection techniques have helped to provide valuable information as to the influencing factors on entrepreneurship, operational challenges and the extemal environment affecting tourism business in Cape Town. The results which could be useful to an aspirant entrepreneur indicate that the survey participants were generally positive about the FIFA event and that success for them is the ability to understand the market and plan strategically in order to operate a business effectively that will meet specific market requirements.