Browsing by Subject Social media


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Issue DateTitleAuthor(s)
2012Acceptance and impact of social networks marketing using extended technology acceptance modelMulero, Senikat Olumayowa 
2020An analysis of the role of social media in teaching and learning at a higher education institution in South AfricaMcinziba, Dorothea Zandile 
2021Assessing the use of social media for stakeholder communication in the environmental and faith-based NGO sectorMagadla, Ncumisa 
2021A critical realist analysis of social media marketing on Facebook : a case of BrownsenseMatsikidze, Edson 
2024The effect of Instagram influencers on intention to purchase among generation Z in Cape TownMxunyelwa, Ayabonga Siyamthanda 
2018The effectiveness of social media in the marketing of a selected commercial bank in the Western Cape, South AfricaShumba, Richard Christopher 
2022An evaluation of the use of social media by financial services institutions for stakeholder engagementNtlola, Lelethu 
2020An evaluation of the use of social media in the enhancement of stakeholder engagement in a public institutionGovender, Sureshinee 
2021Examining the impact of digital media on PR practitioners’ capacity to network and build stakeholder relationships during the COVID-19 pandemicOtto, Jade 
2022An exploration of how public relations practitioners used social media to engage with consumers during the COVID-19 pandemic: a case of a fast-food company in South AfricaGool, Kauthar 
2020Exploring the use of social media to enhance public engagement during times of crisis in the city of Cape TownWaxa, Chumani 
2024The influence of advertising on Instagram on purchase intention among Millennials in South AfricaSephaka, Boitumelo 
2023The influence of blockchain on social media marketing in South African banking institutionsMoche, Magdeline 
2023Influence of emojis in digital marketing communications on customer engagement and intention to purchase among Generation Z in Cape TownMaraule, Mihlali 
2020The power of Twitter : a content analysis study of public pressure on corporate communication and crisis managementAlkana-Wakefield, Myliesha 
2022Preservation of indigenous knowledge amongst the Hlubi nation through social media technologiesNdlela, Akhona 
2023Prospects and challenges of community communication in the digital age, a case study of O.R. Tambo District Municipality, Eastern Cape, South AfricaNciweni, Nelson 
2016The role of e-commerce in five-star hotels in the Cape Town MetropoleBanoobhai-Anwar, Ilhaam 
2020Social media as a communication strategy in a selected university in Cape TownAline, Mwilambwe 
2015Social media as a marketing communication channel amongst Generation Y : a new paradigm for hierarchy response modelsDuffett, Rodney Graeme 
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