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The development and promotion of heritage tourism in Rwanda
Author(s)
Gitera, Valence
Date Issued
2008
Type
Thesis
Publisher
Cape Peninsula University of Technology
Abstract
Taping into a growing global tourism market, the government of Rwanda has
been marketing and promoting tourism as being considered as one of the sectors
that will help the country achieve its economic targets through revenue gains and
job creation. However, Rwanda’s tourism product has understandably, been
aimed largely at gorilla tourism so as to raise much needed foreign currency.
While this has been proving positive as regards achieving industry targets,
dependence on an exclusive product could be detrimental to the industry in the
future.
This research that was carried out in Rwanda’s Museums focused on a
significant form of tourism in Africa, namely heritage tourism with specific
reference to its development and promotion in Rwanda. The results reveal that
heritage tourism, and domestic heritage tourism in particular, is experiencing
growth with genocide museums playing a large part in this growth. The findings
further suggest that the heritage management, especially marketing of heritage
tourism can be improved. The research provides several procedures for
improvement in management of heritage destination that include the assessment
of heritage resources, the role of tourism managers, and different marketing
strategies for heritage sites.
been marketing and promoting tourism as being considered as one of the sectors
that will help the country achieve its economic targets through revenue gains and
job creation. However, Rwanda’s tourism product has understandably, been
aimed largely at gorilla tourism so as to raise much needed foreign currency.
While this has been proving positive as regards achieving industry targets,
dependence on an exclusive product could be detrimental to the industry in the
future.
This research that was carried out in Rwanda’s Museums focused on a
significant form of tourism in Africa, namely heritage tourism with specific
reference to its development and promotion in Rwanda. The results reveal that
heritage tourism, and domestic heritage tourism in particular, is experiencing
growth with genocide museums playing a large part in this growth. The findings
further suggest that the heritage management, especially marketing of heritage
tourism can be improved. The research provides several procedures for
improvement in management of heritage destination that include the assessment
of heritage resources, the role of tourism managers, and different marketing
strategies for heritage sites.
Additional information
Thesis (MTech (Tourism and Hospitality Management))--Cape Peninsula University of Technology, 2008
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