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Instructional design for guiding tourists in a changed South Africa
Author(s)
Smal, Deborah Joanne
Date Issued
1997
Type
Thesis
Publisher
Cape Technikon
Abstract
This study is aimed at instructional design for training tourist guides in order to specifically enable
them to accommodate the requirements and expectations of "new" South African tourists wishing
to join a package tour. The latter refers to those citizens who have previously been excluded from
tourism destinations and/or attractions because ofracial regulations ofthe past..
The traditional role ofthe tourist guide and the present-day modus within which it has realised,
have been examined reaching the conclusion that the designation "tourist guide" means far more,
now focusing on being an educator and culture broker. This new role requires a new and
innovative training.
Although training courses for tourist guides do exist, these courses do not equip guides to act as
culture brokers, mediating between tourists and hosts or host destinations, nor between foreign
tourists and all facets ofthe diverse South African culture.
Tourist guides occupy key positions in the tourism industry. They make the work of tourism
planners, marketers, developers, travel agents and tour operators accessible to tourists. This
implies unfolding reality to tourists, setting professional standards and interacting with local
communities. This comprehensive role is often not attained as desired because those accepting
the responsibility for it are not sufficiently trained, indeed not when the needs and expectations
of "new" domestic tourists are considered.
The abovementioned curriculum design was launched with a needs assessment to determine the
needs of"new" domestic tourists, as only the needs and expectations ofwhite, traditional, indeed.
them to accommodate the requirements and expectations of "new" South African tourists wishing
to join a package tour. The latter refers to those citizens who have previously been excluded from
tourism destinations and/or attractions because ofracial regulations ofthe past..
The traditional role ofthe tourist guide and the present-day modus within which it has realised,
have been examined reaching the conclusion that the designation "tourist guide" means far more,
now focusing on being an educator and culture broker. This new role requires a new and
innovative training.
Although training courses for tourist guides do exist, these courses do not equip guides to act as
culture brokers, mediating between tourists and hosts or host destinations, nor between foreign
tourists and all facets ofthe diverse South African culture.
Tourist guides occupy key positions in the tourism industry. They make the work of tourism
planners, marketers, developers, travel agents and tour operators accessible to tourists. This
implies unfolding reality to tourists, setting professional standards and interacting with local
communities. This comprehensive role is often not attained as desired because those accepting
the responsibility for it are not sufficiently trained, indeed not when the needs and expectations
of "new" domestic tourists are considered.
The abovementioned curriculum design was launched with a needs assessment to determine the
needs of"new" domestic tourists, as only the needs and expectations ofwhite, traditional, indeed.
Additional information
Thesis (MTech (Teacher Education ))--Cape Technikon, Cape Town,1997
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